Online Advertising Services In Dubai

Google Ads is an advertising platform created by Google that allows businesses and individuals to display ads on Google’s search engine results pages (SERPs), as well as on Google’s advertising network.

The advertising network includes millions of websites and apps that have partnered with Google to display ads. Advertisers can target their ads using a variety of ad forms, including text, picture, video, and interactive ads, as well as specific keywords and audience demographics.

Google Ads uses a pay-per-click (PPC) approach, which means advertisers only pay when someone clicks on their ad. Advertisers bid on keywords and demographics, and Google decides which ads to display based on the ad’s relevance to the search query, the ad’s quality score, and the bid price.

Advertisers optimize their ads by using methods like conversion tracking, A/B testing, and remarketing.

Google Ads is a powerful advertising platform that can help businesses reach their target audience and drive traffic to their website or online store.